Promotional products are powerful tools that are a proven and effective way to achieve business objectives such as increasing sales and improving customer retention.
In its simplest form, the term "promotional product" is a catch-all phrase for products that are used to affect a behavior or convey a message. They represent a sophisticated and clever tool to remind your clients about your company and the service(s) you provide.
Advertising specialties are the premier advertising medium. Various forms of advertising often measure the effectiveness of media in terms of number of impressions and cost- per-impressions. Promotional products represent one of the few media that defy these measurements. It can be said that specialties are repeated impressions without repeated costs. This medium is considered to be the most useful and purposeful method to convey messages or promote businesses and services. In fact, studies show response to direct marketing campaigns are three times greater when imprinted products are part of the program. Promotional products have a lot of staying power and for this reason they are increasingly used by businesses.
Listed below are many of the different ways to use promotional products to boost sales, increase brand awareness and customer retention. We hope this information will benefit you.
CLIENT RELATIONS/CUSTOMER LOYALTY
Use promotional items to remind your customers that the relationship you share with them is valued and important.
EMPLOYEE RECOGNITION/EXECUTIVE GIFT-GIVING
Express your appreciation for employees. Use promotional products as an incentive for those within the organization to reach higher levels of achievement, increase productivity, demonstrate goodwill. Recognize board members, and boost company morale.
COMPETITIVE ADVANTAGE
Promotional products give you a high impact-marketing tool that creates interest and heightens brand awareness for your company. It is a VERY cost-effective form of advertising.
NEW PRODUCT ROLLOUTS/ANNOUNCEMENTS
You can capture your audience's attention, and build added value by announcing your new offer using promotional products. Direct mail, trade shows, or sales force support provide excellent vehicles of distribution to achieve this end.
PRODUCT DEVELOPMENT
Use a promotional product when you are dealing with a corporate sponsor for immediate recognition and brand awareness.
CUSTOMER APPRECIATION
Your customer contact is even more significant when you give a promotional gift. It reminds them of you and your company.
TRADE SHOW SUPPORT
A unique and useful product is an excellent way to attract customers to your show booth. In addition, these items will be remembered long after the event.
NEW MARKET FOCUS
Let a clever product help you leave an everlasting impression and generate interest.
IMAGE DEVELOPMENT
Promotional items can be used to emphasize themes of value, service commitment, quality and performance. IMAGE IS EVERYTHING!
SPEAKER GIFTS
Show your appreciation for keynote and guest speakers by giving them a promotional gift. It also serves as a nice remembrance of the occasion.
SAFETY PROGRAM REWARD
Reinforce safety programs and reduce on-the-job accidents with the use of promotional products.
PROMOTE CUSTOMER REFERRALS
Promotional items serve as a means of showing gratitude when generating customer referrals.
TRAINING CLASSES
Consider using promos to encourage, inspire and remind participants of significant principles presented in class.
SALES FORCE SUPPORT
Promotional items are excellent door openers, leave behinds, gate keeper gifts, relationship builders, closing tools, and thank you's. A very important component of a salesperson's arsenal.
PROMOTIONAL EVENTS
Sport tournaments, theme marathons, kick-off product launches and fundraisers motivate participation and support the use of promotional products.
SEASONAL PROMOTIONS
A must for holiday gifts, summer activities, and special occasions.
TRAFFIC BUILDING
Put an ad in your local newspaper or at your storefront and offer a free gift for visiting your business, or free with a purchase.
DIRECT MAIL
Use premiums as a supplement to direct mail to create brand awareness, offer incentives, introduce new product/service, initiate increase in response, generate added value, and evoke immediate attention.
COMMUNITY RELATIONS/GOODWILL
Promotional items grow public awareness, reinforce image, support political campaigns, achieve low-cost and long-term PR.
POINT-OF-PURCHASE
Premiums serve as great POP items that will increase your company's sale.
EXECUTIVE GIFTS
• Say "Please"
• Say "Thank You"
• Build Good Will
SOUVENIRS
Promotional products will always serve as a great souvenir or remembrance gift to your select customers, employees, or target audience.
21st CENTURY BUSINESS CARD
Promotional items are always welcome. They are often just what it takes for a salesperson to get by an over zealous receptionist.
INCREASE VISIBILITY
Keep the focus on you by putting your name where it counts...
In front of your customers!
INCENTIVE PROGRAMS
Enhance Sales, Gage Dealer and Distributor Performance, Promote Safety and Quality; Improve Customer Service, Reward Innovation and Efficiency , Recruit Quality People, Executive Gift giving and Sales Promotions are just a few examples of how to put incentive programs to work at your organization.
SALES PROMOTION
Kick off your next sales promotion by Introducing New Products, Building Trade Show Traffic, Increasing Sales, Developing New Accounts, Improving Customer Relations and/or Promoting New Services or Facilities.
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